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Posted on 10-21-2016

As The Countdown Begins…

18 days until the election.  Are we there yet?  On every campaign I’ve worked, we’ve always had a countdown board letting the campaign staff, volunteers and candidate know exactly how many days of campaigning remained.  Not so they could see a light at the end of the tunnel that wouldn’t be a speeding train, but to drive home the point that time is finite on campaigns.

My father, who died early due to heart issues, would chastise me often about how much time I dedicated to my work.  He was fond of saying, “if you think time is money son, try to buy five minutes back.”  I wasn’t good at following such sage advice in large part because I felt the work was a “cause” not a job and it deserved my full attention.That's me on the right with my father and brother.

On campaigns, every day that passes means one less opportunity to secure votes.  There is no “off” switch until the polls close. Oddly, the very worst feeling is not losing an election.  Its losing and knowing there was more you could have done to win. CCA’s PAC trustees made a commitment to ensure in this election cycle, regardless of the outcomes, we wouldn’t suffer the “if only I’d done more” scenario.

From the candidates we chose to support, to the strategy behind how to best support them, CCA pulled out all the stops.  And when we came in a little under budget for that program, we quickly saw a creative way to boost voter turnout in a specific community for a couple of our chosen candidates.  This one isn’t out in the public domain yet, like all our campaign mailers, so I’ll let you know about this gem once completed.

Of course there is no way to not feel badly when you lose an election even when you’ve done everything possible to win.  I remember one campaign I managed in the Central Valley.  We were up in the polls with two weeks to election day and our opponent was out of money.  We didn’t take our foot off the gas, but we were feeling confident.  Suddenly $200,000 showed up in our opponent’s coffers and they launched a two-week character assassination of my candidate.  Mind you, my candidate was the recipient of a Silver Star and Purple Heart.  He was a genuine war hero and the finest person I’d ever had the honor of trying to get elected.  We remain friends to this day.

Two weeks of those kind of attacks provided a small margin of victory for our opponent. Sadly, this not the end of story.  Six years later, when the candidate who smeared our war hero was termed out of office, the Fair Political Practices Commission finally concluded its investigation into where that last minute $200,000 came from.  It was provided illegally by his brother who was a sitting Senator at that time.  The Senator was fined $50,000, which he paid for with his campaign funds. Didn’t feel like justice to me either.  Just another example of the capricious nature of politics.

I don’t have to tell you politics is a capriciously tough field to be successful.  Please be assured, I’m putting all the hard lessons I’ve learned in this field to good use on behalf chiropractic.  Live and don’t learn was never my motto.

Insurers Demanding Reimbursement For Overpayments – Our Response

Dr, Jay Shery

We’ve been hearing from many of you about insurers (especially BlueShield) sending out letters demanding reimbursement for overpayments.  Our dedicated Chair of CCA’s Insurance Committee, Dr. Jay Shery, wrote a detailed response for our doctors to utilize.  View the letter here. Unfortunately, it turns out the scope of the issue was larger than originally recognized with some of our members receiving nearly 30 letters a day from BlueShield.

Consequently, we are taking this to a higher level.  We’ll be meeting with the Shelley Rouillard, Director of the Department of Managed Health Care (DMHC) next week and this issue will be at the top of our list.  We’re also setting up meetings with legislators, legislative staff, and Department of Insurance representatives.  We’ll move as quickly as possible since we can’t expect our members to be sending our letter multiple times a day.

CCA Responds To Recent News Coverage On Accidental Death Of Celebrity Katie May

One final thing that came up this week of which you may be aware, is the matter of the death of celebrity Katie May eight months ago. The Los Angeles coroner released his report this week claiming the death was the result of a chiropractic adjustment to her neck that resulted in a stroke. The television tabloid, TMZ, exploited the tragedy.  Click here to read the initial TMZ report. 

CCA quickly assessed the situation in concert with our public affairs team at KFB and determined the best strategy was to keep a low profile and not elongate the news cycle. The American Chiropractic Association (ACA) also took this approach to the situation. In addition, ACA put together a number of resources on the issue. Click here to view the ACA resources.

With the stellar help of the KFB Public Affairs team, CCA recently sent out a detailed memo regarding this issue and helpful way for doctors to respond to concerned patients via email, If you haven't seen it yet, click here to view the informative memo.

As discussed in the memo, it is vitally important, however, that if you are contacted by the media on this issue to please alert CCA immediately and do not respond. You may contact me at cforsyth@calchiro.org or at 916.648.2720, ext 130

And that’s all the news that’s fit to print, and some that probably isn’t…for now.

Did you know you can comment directly on the Corner? Just look below for the comment box. I encourage your feedback and questions.

I look forward to hearing from you.

©2016 California Chiropractic Association. All rights reserved. Please do not disseminate in part or whole without prior permission. Questions or permission to disseminate? Contact Cris Forsyth at cforsyth@calchiro.org.

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