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Posted on 07-14-2016

Heatin’ Up The Summer From Ethics To Marketing

This week we had the opportunity to attend two Board of Chiropractic Examiners (BCE) meetings.  The first meeting was relative to the BCE’s work regarding establishing continuing education (CE) provider requirements.  This has been a very long and arduous process conducted by the BCE and stakeholders and the public have been supplying input throughout.  This particular meeting was with the Licensing, Continuing Education and Public Relations Committee and many ideas were considered. 

For example, all continuing education providers would need to be a college, an association, certified by PACE or serve as an apprenticeship.  There would be a means for existing CE providers to be grandfathered in but only if certain conditions were met.  A few of these conditions being considered were having no board complaints; having taught CE for three years; having taught 24 hours of CE a year; prove they meet new accountability standards; and comply with board regulations and new CE guidelines.

Issues also discussed were the process for reinstatement and what information in a course evaluation would trigger review of the course.   The BCE is working on draft regulations to address these issues, and as you can see, it’s a work in progress.  Feel free to contact the BCE anytime with your thoughts on this subject via this email: chiro.info@dca.ca.gov.

The Committee also discussed a BCE priority: educating doctors of chiropractic of the top ten most frequent licensure violations.  From the impact of a DUI on your license, to dating patients, many doctors of chiropractic could benefit from being more aware of this list. Click here for the Top 10 Violation List. One idea proffered to increase awareness is to make covering the top ten in all CE ethics courses.  CCA is working with the BCE to help disseminate this information.  Look for the top ten at CCA events near you.

Speaking of top lists, two of the BCE’s top goals for 2016-17 are to provide on-line renewal of licenses and the ability to pay for them with a credit card on-line. That will be a welcome enhancement.

KFB Hits It Hard

As you may know, CCA has contracted with KFB Public Affairs to provide a wide variety of services. Since May of this year here’s a short list of what KFB has been doing on behalf of chiropractic in California:

  • Developed a comprehensive public affairs plan. 
  • Created LinkedIn, Pinterest, Instagram and SnapChat accounts.  Built those pages, researched content on consistent basis.
  • Attended CCA Convention meeting with board members, sponsors, vendors, educational partners. Provided feedback, ideas and logistical support.  
  • Attended June board meeting contributing to design of a new strategic plan.  
  • Scheduled a professional photographer to provide professionally appropriate head shots of board members and staff.  
  • Composed biographies of board members and CCA staff to be posted on CCA’s new website.
  • Worked with Foundation for Chiropractic Progress (F4CP) to maximize content provided by F4CP.
  • Created Social Media Calendars for July complete with content for all platforms for daily posting
  • Secured interview on CBS radio. Developed media pitch, worked with our President, Dr. Leslie Hewitt and myself on messaging, coordination of recording and follow up with station. 
  • Developed the “This is CCA” graphic which represents key messages and images which includes an infographic about CCA, state of chiropractic, trends, etc.

Pretty nice work for the first sixty days! Check out one of KFB's latest graphics created to promote CCA Advocacy! Not too shabby, eh? 

KFB is in the process of producing a lot more for chiropractic and we’ll keep you apprised.  In fact, this week they are working with CCA to assist with another media opportunity. 

KFB has also coordinated with a writer on the Sacramento Bee who liked the idea of writing about backpacks and children---what's too heavy, what gear can or should be used in place of backpacks, risks and side effects associated with too much weight. The reporter would also likely tie in "tech neck" issues. This article will be featured in Connect, an insert publication for the Placer County area and another version for the El Dorado Hills, Folsom areas.  Drs. Andrew Williams and John Roza will be the featured DCs in the story.

Keep in mind, EVERYTHING we do to raise a positive profile of chiropractic makes us more formidable in the Governmental Affairs arena.  Your GA team is heavily involved in our public affairs endeavors because we understand all these efforts complement each other and we want to maximize opportunities to increase the strength of the chiropractic brand.

SB 277 Update

There were recent developments in the ongoing battle against SB 277.  A recent blog called the Bolen Report, provided a good synopsis of recent actions regarding the legal challenge to this law. You can read it here.

A case has been officially filed in San Diego federal court by the law firm, Swankin & Turner. As you know,  CCA bundled roughly $70,000 from CCA and outside CCA funds, to support the initial phases of this challenge. Our funds paid for hundreds of pages of research critical to the legal team filing the case.

Swankin & Turner is also the firm the represents the International Chiropractors Association (ICA) and ICA is also supporting this legal challenge.

Bottom line: The current team is a very, very good legal team and our efforts have and will continue to support this team (the research we paid for will be used throughout the process, not solely for the filing).

There’s more going on but I’ve used up my allotted space so…

That’s all the news that’s fit to print, and some that probably isn’t…for now.

©2016 California Chiropractic Association. All rights reserved. Please do not disseminate in part or whole without prior permission. Questions or permission to disseminate? Contact Cris Forsyth at cforsyth@calchiro.org.

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