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Alchemy Book by Rory Sutherland

Alchemy Book
  • Author : Rory Sutherland
  • Publisher : HarperCollins
  • Release Date : 2019-05-07
  • Category: Business & Economics
  • Pages : 384
  • ISBN Code: 0062388436
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Summary: HOW DOES MAGIC HAPPEN? The Ogilvy advertising legend—“one of the leading minds in the world of branding” (NPR)—explores the art and science of conjuring irresistible products and ideas. "Sutherland, the legendary Vice Chairman of Ogilvy, uses his decades of experience to dissect human spending behavior in an insanely entertaining way. Alchemy combines scientific research with hilarious stories and case studies of campaigns for AmEx, Microsoft and the like. This is a must-read." —Entrepreneur ("Best Books of the Year") Why is Red Bull so popular, though everyone—everyone!—hates the taste? Humans are, in a word, irrational, basing decisions as much on subtle external signals (that little blue can) as on objective qualities (flavor, price, quality). The surrounding world, meanwhile, is irreducibly complex and random. This means future success can’t be projected on any accounting spreadsheet. To strike gold, you must master the dark art and curious science of conjuring irresistible ideas: alchemy. Based on thirty years of field work inside the largest experiment in human behavior ever conceived—the forever-unfolding pageant of consumer capitalism—Alchemy, the revolutionary book by Ogilvy advertising legend Rory Sutherland, whose TED talks have been viewed nearly seven million times, decodes human behavior, blending leading-edge scientific research, absurdly entertaining storytelling, deep psychological insight, and practical case studies from his storied career working on campaigns for AmEx, Microsoft, and others. Heralded as “one of the leading minds in the world of branding” by NPR and "the don of modern advertising" by The Times, Sutherland is a unique thought leader, as comfortable exchanging ideas with Nobel Prize winners Daniel Kahneman and Richard Thaler (both interviewed in these pages) as he is crafting the next product launch. His unconventional and relentlessly curious approach has led him to discover that the most compelling secrets to human decision-making can be found in surprising places: What can honey bees teach us about creating a sustainable business? How could budget airlines show us how to market a healthcare system? Why is it better to be vaguely right than precisely wrong? What might soccer penalty kicks teach us about the dangers of risk-aversion? Better “branding,” Sutherland reveals, can also be employed not just to sell products, but to promote a variety of social aims, like getting people to pay taxes, improving public health outcomes, or encouraging more women to pursue careers in tech. Equally startling and profound, Sutherland’s journey through the strange world of decision making is filled with astonishing lessons for all aspects of life and business.

Alchemy: Ancient and Modern Book by H. Stanley Redgrove

Alchemy: Ancient and Modern Book
  • Author : H. Stanley Redgrove
  • Publisher : Good Press
  • Release Date : 2019-11-21
  • Category: History
  • Pages : 1244
  • ISBN Code:
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Summary: "Alchemy: Ancient and Modern" by H. Stanley Redgrove. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

Inner Alchemy Book by Pedram Shojai

Inner Alchemy Book
  • Author : Pedram Shojai
  • Publisher : Sounds True
  • Release Date : 2019-01-01
  • Category: Philosophy
  • Pages : 256
  • ISBN Code: 168364204X
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Summary: Bestselling author Pedram Shojai, “The Urban Monk,” presents a comprehensive guide on how Taoist alchemical practices can help you release stress, harness life force energy, and awaken your true self. “We have fallen asleep to the knowledge of our true nature, and now it is time to wake up.” —Pedram Shojai There is a way to break free from trance of modern life and awaken to your true, limitless nature. The path lies in an ancient system of Taoist alchemy, and with Inner Alchemy, qi gong master, physician, and former monk Pedram Shojai presents an in-depth guide for harnessing the transformational power of this wisdom in your own life: Part 1 lays out Taoist principles and philosophy for understanding the body’s energy matrix and the nature of our current challenges—all in down-to-earth language Part 2 covers specific exercises and techniques for mastering your energy and awakening your true power—including diet, meditation, exercise, sleep, lifestyle tips, and traditional qi gong sets Part 3 provides an advanced exploration of traditional Taoism for modern times, along with a 100-day practice formula to help you regulate your energy, wake up from the hypnotic daze of daily life, and make the world we live in a better place “The process of turning the material ‘lead’ of our human experience into the ‘gold’ of awakening is the essence of this ancient science of spirituality,” writes Shojai. “My promise is that if you practice what you learn in this book, your life will change in ways that you have never imagined.”

Alchemy Rediscovered and Restored Book by Archibald Cockren

Alchemy Rediscovered and Restored Book
  • Author : Archibald Cockren
  • Publisher : Good Press
  • Release Date : 2020-12-08
  • Category: Fiction
  • Pages : 37
  • ISBN Code:
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Summary: "Alchemy Rediscovered and Restored" by Archibald Cockren. Published by Good Press. Good Press publishes a wide range of titles that encompasses every genre. From well-known classics & literary fiction and non-fiction to forgotten−or yet undiscovered gems−of world literature, we issue the books that need to be read. Each Good Press edition has been meticulously edited and formatted to boost readability for all e-readers and devices. Our goal is to produce eBooks that are user-friendly and accessible to everyone in a high-quality digital format.

Artistic Alchemy Book by Ken Bazyn

Artistic Alchemy Book
  • Author : Ken Bazyn
  • Publisher : Wipf and Stock Publishers
  • Release Date : 2017-11-09
  • Category: Religion
  • Pages : 138
  • ISBN Code: 1532634528
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Summary: Bazyn's poems seek to encourage Christians of all stripes to present a new song unto the Lord--by actual example and useful advice. All sorts of issues relating to creativity are touched upon, whether theological, psychological, sociological, philosophical, linguistic, or autobiographical. Among the topics covered: finding your own voice; reading widely and deeply in the classics; being spare, concise in your style; discovering your genuine self beneath its assorted masks; taking occasional flights of fantasy; considering your mind as a house of memory; perfecting your art, even in a miniature way. Celebrating your mentors--among the authors are Dickinson, Donne, and Hafez; reflecting on your past by looking at old photographs; drawing inspiration from home and family; not allowing overly critical editors to stifle your creativity; recognizing that the artistic life may be a lonely and perilous journey toward fulfillment; seeking after God's will in all that you do; never being afraid to head into deeper waters; acknowledging that we are, at best, half-converted souls. Black-and-white photos by the author illumine the themes of these pieces. Also, there is a bibliography of recommended readings on creativity. Go, and find your voice; then let it rise up to the Lord night and day.

The Alchemist Book by Paulo Coelho

The Alchemist Book
  • Author : Paulo Coelho
  • Publisher : HarperCollins
  • Release Date : 2015-02-24
  • Category: Fiction
  • Pages : 208
  • ISBN Code: 0062416219
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Summary: A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho. Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations. Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.

The Secrets of Alchemy Book by Lawrence M. Principe

The Secrets of Alchemy Book
  • Author : Lawrence M. Principe
  • Publisher : University of Chicago Press
  • Release Date : 2012-12-10
  • Category: Body, Mind & Spirit
  • Pages : 296
  • ISBN Code: 0226923789
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Summary: "This ele­gant, readable book…covers the history of alchemy from its shadowy origins in Hellenistic Egypt to its scholarly recovery in the 20th century” (Anthony Grafton, Science). In The Secrets of Alchemy, science historian and practicing chemist Lawrence M. Principe dispels commonly held misconceptions about alchemy and sheds light on what it was, how it began, and how it influenced a range of other ideas and pursuits. Principe demonstrates the importance of alchemy during its heyday in early modern Europe, and explores its enduring place in literature, fine art, theater, and religion as well as its recent acceptance as a serious subject of study for historians of science. Principe also introduces readers to some of the most fascinating alchemists, such as Zosimos and Basil Valentine, whose lives dot alchemy’s long reign from the third century and to the present day. Through his discussion of alchemists and their times, Principe pieces together clues from obscure texts to reveal alchemy’s secrets, and uses them to recreate many of the most famous recipes in his lab, including those for the “glass of antimony” and “philosophers’ tree.”

The Complete Idiot's Guide to Alchemy Book by Dennis William Hauck

The Complete Idiot's Guide to Alchemy Book
  • Author : Dennis William Hauck
  • Publisher : Penguin
  • Release Date : 2008-04-01
  • Category: Body, Mind & Spirit
  • Pages : 336
  • ISBN Code: 1440636125
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Summary: More than magic... Where else can one combine chemistry and philosophy to turn base metal into gold while discovering a magical elixir to prolong life? Here's a simple and straightforward guide to alchemy that explains its basic principles. Written by one of the world's few practicing alchemists, it's a concise reference guide that provides easy-to-follow information so that anybody can be a wizard-in-training.

Alchemy and Authority in the Holy Roman Empire Book by Tara Nummedal

Alchemy and Authority in the Holy Roman Empire Book
  • Author : Tara Nummedal
  • Publisher : University of Chicago Press
  • Release Date : 2008-09-15
  • Category: Science
  • Pages : 256
  • ISBN Code: 0226608573
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Summary: What distinguished the true alchemist from the fraud? This question animated the lives and labors of the common men—and occasionally women—who made a living as alchemists in the sixteenth- and seventeenth-century Holy Roman Empire. As purveyors of practical techniques, inventions, and cures, these entrepreneurs were prized by princely patrons, who relied upon alchemists to bolster their political fortunes. At the same time, satirists, artists, and other commentators used the figure of the alchemist as a symbol for Europe’s social and economic ills. Drawing on criminal trial records, contracts, laboratory inventories, satires, and vernacular alchemical treatises, Alchemy and Authority in the Holy Roman Empire situates the everyday alchemists, largely invisible to modern scholars until now, at the center of the development of early modern science and commerce. Reconstructing the workaday world of entrepreneurial alchemists, Tara Nummedal shows how allegations of fraud shaped their practices and prospects. These debates not only reveal enormously diverse understandings of what the “real” alchemy was and who could practice it; they also connect a set of little-known practitioners to the largest questions about commerce, trust, and intellectual authority in early modern Europe.

Alchemy Book by E. J. Holmyard

Alchemy Book
  • Author : E. J. Holmyard
  • Publisher : Courier Corporation
  • Release Date : 2012-04-26
  • Category: Science
  • Pages : 320
  • ISBN Code: 048615114X
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Summary: Classic study by noted authority covers 2,000 years of alchemical history: religious, mystical overtones; apparatus; signs, symbols, and secret terms; advent of scientific method, much more. Illustrated.

Alchemy Book by H.S. Redgrove

Alchemy Book
  • Author : H.S. Redgrove
  • Publisher : Рипол Классик
  • Release Date :
  • Category: History
  • Pages : N.A
  • ISBN Code: 587765568X
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Summary: Being a brief account of the alchemistic doctrines, and their relations, to mysticism on the one hand, and to recent discoveries in physical science on the other hand; together with some particulars regarding the lives and teachings of the most noted alchemists.

Alchemy and Psychotherapy Book by Dale Mathers

Alchemy and Psychotherapy Book
  • Author : Dale Mathers
  • Publisher : Routledge
  • Release Date : 2014-03-05
  • Category: Psychology
  • Pages : 278
  • ISBN Code: 1317801059
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Summary: Alchemical symbols are part of popular culture, most recently popularised in the Harry Potter books. Alchemy intrigued Carl Jung, the founder of analytical psychology. It inspired him as he wrote ‘the Red Book’ - the journal of his voyage of internal discovery. He devoted much of his life to it, using alchemical symbols as metaphors for unconscious processes. Alchemy and Psychotherapy explores the issue of alchemy in the consulting room and its application to social and political issues. This book argues against the dominant discourse in contemporary psychotherapy - scientific materialism - and for the discovery of spiritual meaning. Alchemy and Psychotherapy has four main sections: ‘Alchemy and meaning’ - looks at the history of alchemy, particularly the symbol of the coniunctio - sacred marriage - a metaphor for the therapeutic relationship. 'The symbolic attitude’ - explores working with dreams, fairytales, astrology and the body: each of which is a symbolic language. ‘The spirit and the natural world’ - discusses the concept of 'burn out' - of therapists, our ecological resources, the mystical aspects of quantum physics and the philosophical underpinning of symbol formation. ‘Clinical Applications’ - shows alchemy’s use with victims of abuse, those struggling to secure gender identity, in anorexia and in ‘social healing’ - atonement and restorative justice - which apply the idea of the coniunctio. Alchemy and Psychotherapy is illustrated throughout with clinical examples, alchemical pictures and poetry which emphasise that alchemy is both a creative art and a science. Bringing together contributors from a wide range of disciplines, Dale Mathers and contributors show that therapy is both art and science, that the consulting room is the alchemical laboratory, and that their research is their creative engagement. Alchemy and Psychotherapy will be a valuable resource for practitioners, students at all levels of psychotherapy, analytical psychology, psychoanalysis and creative, art-based therapies and for creative practitioners (in film, literature and performing arts) who draw on Jung’s ideas.

Real Alchemy Book by Robert Allen Bartlett

Real Alchemy Book
  • Author : Robert Allen Bartlett
  • Publisher : Nicolas-Hays, Inc.
  • Release Date : 2009-05-01
  • Category: Body, Mind & Spirit
  • Pages : 224
  • ISBN Code: 9780892545544
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Summary: A ground-breaking modern manual on an ancient art, Real Alchemy draws on both modern scientific technology and ancient methods. A laboratory scientist and chemist, Robert Allen Bartlett provides an overview of the history of alchemy, as well as an exploration of the theories behind the practice. Clean, clear, simple, and easy to read, Real Alchemy provides excellent directions regarding the production of plant products and transitions the reader-student into the basics of mineral work—what some consider the true domain of alchemy. New students to practical laboratory alchemy will enjoy reading Real Alchemy and hopefully find the encouragement needed to undertake their own alchemical journey. Bartlett also explains what the ancients really meant when they used the term “Philosopher’s Stone” and describes several very real and practical methods for its achievement. Is the fabled Philosopher’s Stone an elixir of long life or is it a method of transforming lead into gold? Judge for yourself.

Directions of Alchemy. Book by Vastu Shastri Khushdeep Bansal

Directions of Alchemy. Book
  • Author : Vastu Shastri Khushdeep Bansal
  • Publisher : MahaVastu Corporation Ltd
  • Release Date : 2012-01-24
  • Category:
  • Pages : 209
  • ISBN Code:
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Summary: In the Vastu Shastra, 16 Directions are the foundation of Alchemy of Space to create more growth, success, health, money, power, love and happiness. Doing the right activity and placing the right thing in the right direction is the key to create miracles in Vastu Shastra. In ‘Directions of Alchemy’, VastuShastri Khushdeep Bansal gives new Angular Divisions Method to discover which is the ideal direction where – your bed room ensures better health, relationships and mental peace? Your kitchen bestows good flow of money? Placing green plants gives higher growth and new opportunities? For easy understanding, MahaVastu case studies have also been added.

The Weiser Concise Guide to Alchemy Book by Brian Cotnoir

The Weiser Concise Guide to Alchemy Book
  • Author : Brian Cotnoir
  • Publisher : Weiser Books
  • Release Date : 2006-05-06
  • Category: Body, Mind & Spirit
  • Pages : 128
  • ISBN Code: 1609251784
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Summary: In The Weiser Concise Guide to Alchemy, Brian Cotnoir offers a detailed, stepbystep introduction of Alchemy that explores its mysteries while illustrating its use as a modern spiritual system of attainment. He provides an overview of the history of Alchemy, from the first meldings of Egyptian technology, through the Middle Ages--the golden age of alchemyright up to contemporary techniques. He demystifies the relationship between Alchemy and chemistry, and he provides evidence to detractors that Alchemy is much more than a medieval form of psychotherapy. (The guide includes practical laboratory experiments that safely, and intelligently, lead readers to an understanding of this ancient art and spiritual practice.) From the introduction: Brian describes this book as the one he wishes he had available when he began his lifelong study of Alchemy. I challenge any reader to find a more succinct and clear guide to this science and art. The Weiser Concise Guide to Alchemy is replete with actual exercises of the alchemical art such as: distillation and further processes to extract aqua vitae and the 'spirit of wine' the purification of salts through calcination, crystallization, and sublimation advanced processes for obtaining such alchemical precursors as Archaeus of Water, Oil of Tartar, and the Spirit of Wine of the Sages herbal work for obtaining spagyric tinctures, magistries, ens, and stones mineral work for obtaining the salts and oils of metals. The Weiser Concise Guide to Alchemy makes Alchemy a viable and valuable modality that can be used for understanding and working in concert with the energies of Nature for spiritual development, healing, and transformation.

From Alchemy to Chemistry Book by John Read

From Alchemy to Chemistry Book
  • Author : John Read
  • Publisher : Courier Corporation
  • Release Date : 2013-01-23
  • Category: Science
  • Pages : 256
  • ISBN Code: 0486170845
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Summary: Broad, humanistic treatment focuses on great figures of chemistry and ideas that revolutionized the science. Much on alchemy, also development of modern chemistry, atomic theory, elements, organic chemistry, more. 50 illustrations.

Yeats and Alchemy Book by William T. Gorski

Yeats and Alchemy Book
  • Author : William T. Gorski
  • Publisher : SUNY Press
  • Release Date : 1996-01-01
  • Category: Biography & Autobiography
  • Pages : 223
  • ISBN Code: 1438404514
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Summary: This book traces the development of alchemical discourse in the work of W. B. Yeats. His early essays and Golden Dawn transcripts demonstrate that for the poet, the alchemist was both artist and initiate. Gorski considers the themes of transformation, apocalypse, and futurity in relation to Yeats' alchemical representations of the 1890s. He uncovers Yeats' postmodern trajectory--to reconstitute the body, history, and material contingency which Yeats' original Symbolist aesthetic sought to transcend for "a world made wholly of essences." Yeats and Alchemy bridges the resistant discourses of hermeticism and poststructuralism in alchemy's reclaiming of the culturally discarded value, in its theorizing of construction and deconstruction, and in its siting of the Other within the subject. Discussions of previously unpublished Yeats journals theorize on the Body's place and potential in spiritual transformation. Gorski also highlights the role Yeats assigned to alchemy in marriage and in his turbulent partnership with Maud Gonne.

Design Alchemy Book by Roderick Sims

Design Alchemy Book
  • Author : Roderick Sims
  • Publisher : Springer Science & Business Media
  • Release Date : 2014-01-09
  • Category: Education
  • Pages : 251
  • ISBN Code: 331902423X
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Summary: The promise of online learning--flexible, learner-centered, responsive--was forward-looking and poised to revolutionize education. But too often online learning courses have little room for student engagement and their design does not reflect the potential for interactive and collaborative learning. Design Alchemy counters this trend by synthesizing the art and science of educational design to model a whole that transcends the sum of its parts. Challenging yet accessible, it clearly sets out steps for harnessing innovative strategies and designer creativity to provide educational platforms that reduce learner boredom and instructor burnout, and encourage deeper interaction with subject matter. Activities, assessment methods, and sample course materials are designed toward improving quality, embracing diversity, and adapting positively to change. And the book's palette of resources enables readers to effectively apply the principles in their own practice: The evolution of Design Alchemy in the context of online learning. Alignment with core theories and practice models. The framework: elements of pedagogy and components of practice. Case studies showing Design Alchemy in real-world learning. Tools, templates, and a sample syllabus. The Design Alchemy Manifesto, summarizing key ideas. Researchers and practitioners in technology and education will look to Design Alchemy as a transformative work to help make the most of student potential, learning opportunities, and their own professional growth.

Modern Alchemy Book by Mark Morrisson

Modern Alchemy Book
  • Author : Mark Morrisson
  • Publisher : Oxford University Press
  • Release Date : 2007-04-19
  • Category: Body, Mind & Spirit
  • Pages : 272
  • ISBN Code: 9780198041924
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Summary: Alchemists are generally held to be the quirky forefathers of science, blending occultism with metaphysical pursuits. Although many were intelligent and well-intentioned thinkers, the oft-cited goals of alchemy paint these antiquated experiments as wizardry, not scientific investigation. Whether seeking to produce a miraculous panacea or struggling to transmute lead into gold, the alchemists radical goals held little relevance to consequent scientific pursuits. Thus, the temptation is to view the transition from alchemy to modern science as one that discarded fantastic ideas about philosophers stones and magic potions in exchange for modest yet steady results. It has been less noted, however, that the birth of atomic science actually coincided with an efflorescence of occultism and esoteric religion that attached deep significance to questions about the nature of matter and energy. Mark Morrisson challenges the widespread dismissal of alchemy as a largely insignificant historical footnote to science by prying into the revival of alchemy and its influence on the emerging subatomic sciences of the late 19th and early 20th centuries.Morrisson demonstrates its surprising influence on the emerging subatomic sciences of the late 19th and early 20th centuries. Specifically, Morrisson examines the resurfacing of occult circles during this time period and how their interest in alchemical tropes had a substantial and traceable impact upon the science of the day. Modern Alchemy chronicles several encounters between occult conceptions of alchemy and the new science, describing how academic chemists, inspired by the alchemy revival, attempted to transmute the elements; to make gold. Examining scientists publications, correspondence, talks, and laboratory notebooks as well as the writings of occultists, alchemical tomes, and science-fiction stories, he argues that during the birth of modern nuclear physics, the trajectories of science and occultism---so often considered antithetical---briefly merged.

Alchemy and Alchemists Book by C. J. S. Thompson

Alchemy and Alchemists Book
  • Author : C. J. S. Thompson
  • Publisher : Courier Corporation
  • Release Date : 2012-07-12
  • Category: Science
  • Pages : 288
  • ISBN Code: 0486167828
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Summary: Well-researched study traces history of alchemy, chronicling search for philosopher's stone and elixir of life, alchemist's laboratory and apparatus, symbols and secret alphabets, famous practitioners, plus contributions to field of chemistry. 77 black-and-white illustrations, 31 plates.