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Organizations such as the California Chiropractic Association (CCA) that are successful at influencing policy-makers frequently increase their effectiveness through the mobilization of local community support, commonly known as working at the grassroots.
The central reality for chiropractic in California is that it is a legislated profession. Government has a dramatic impact on you personally - as a chiropractor, as a small businessperson, and as a Californian.
However, you have the power to shape government actions affecting your profession. Your power stems from your ability to influence opinion leaders and public officials and the decisions they make. It may be, however, that you are not aware of your own strength because you have never exercised it.
You already have considerable clout. You are one of your community’s respected health care professionals. You may be a member or leader of an important community organization. It is likely that you are a friend or neighbor of key community leaders. All of those connections in your community make you a valuable resource for yourself and your profession.
This manual details the tools available to the chiropractic profession collectively, and you individually, to affect those outcomes. It also suggests things you can do to assist CCA by representing the profession in your community.
Contained in our Grassroots Training And Key Doctor Manual are practical steps for grassroots action in your community and ways to work on behalf of candidates for public office. It provides specific information on how you can make a difference for your practice, for your patients, and for your CCA.