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Posted on 03-24-2016
Key Doctors Kick A...
A Sponsored Legislation Update - AB 1992 and AB 2407
The legislature is on Spring Recess this week, and that means legislators are in their district offices all week, except for those few who take a vacation, meeting with constituents. Naturally, we’ve cranked up our Key Doctors yet again, to get in to meet with legislators and lobby our sponsored bills, AB 1992 (Jones) and AB 2407 (Chavez). Click here to view the talking points and bill language.
AB 1992 will be heard in its first committee, Assembly Business and Professions, April 12 and Arts, Entertainment, Sports, Tourism & Internet Media on April 19. AB 2407 will be heard in Assembly Insurance committee April 20.
The Business and Professions committee has a newly minted Chair, Assemblyman Rudy Salas and we are working overtime to bring him up to speed on our issues. Naturally, we’ll be working equally with the Vice Chair of the committee, Assemblyman Bill Brough. Incidentally Brough obtained the prestigious distinction of making CCA's 100 Club as one of the 18 legislators scoring a resounding 100% on the 2015 CCA Midterm Legislative Scorecard.
There are those who assume (some legislative staff are guilty of this as well) that it’s only important to work with the majority part in the legislature. That only Democrats should author your bills, since they are the majority party. My professional experience after working 25 years for the majority party is that the author means a lot more than the party they represent. I’ve seen majority members work their butts off and mail it in. I’ve seen the same for minority party members. At the end of the day, you want the strongest legislator who care the most about your issue to be your author. We are very fortunate and grateful to have Assembly Members Jones and Chavez as our authors this year.
Grassroots Advocacy Rocks With Our Key Doctors!
Grassroots advocacy is one of CCA’s strongest lobbing tools and none of it happens without the dedicated doctors who volunteer their time to hand out PAC checks personally, lobby personally in legislators’ home offices, write emails and letters, attend Leg Con, interview candidates for office and so much more. CCA’s volunteer doctors are the most committed, professional, and effective professionals in the state. To learn more about our Key Doctor program, check out our new Grassroots Training and Key Doctor Manual.
If you want to join the army of the few, the proud, the Key Doctors, please contact Michelle Bancroft at firstname.lastname@example.org. Be the future you want to see!
Legislative Conference Lobbying Feedback
We’ve begun getting feedback on lobbying our sponsored bills at Leg Con. It has been predominantly positive thus far. It’s always a mixed bag of meeting with members or staff for every organization on their lobby day. Some staff are top notch, experienced, understand the issues and players and some not so much. This is why the feedback is so important to your GA team. It tells not only who we need to work on convincing, but also who needs extra education on our issues. So keep the feedback coming in. Michelle will be collating all the results to provide us the data we need to maximize our efforts.
You’ll recall from Corners late last year that we wanted to push an aggressive legislative agenda this year. We’ve been largely successful by finding authors for two of our proposals and we’re pulling out all the stops.
AB 1992 and AB 2407 To Hit The Media
In addition to our Leg Con lobbying, grassroots lobbying, contract lobbying, and GA team lobbying we are also working on producing paid media ads to run as our bills come before committees. These bills provide us a platform to not only solve specific challenges to our business models, but also educate legislators and staff about chiropractic. A public affairs campaign around our sponsored bills will maximize the opportunity. The advantage of paid media of course is that we get to control 100 percent of the message. I’m working with our Workers' Comp Committee and Legislative Committee members to come up the strongest, pithiest messaging. We’ll be using a top notch professional graphics team we’ve worked with in the past to ensure we achieve maximum visual impact.
We’re also working to get media coverage. One of Sacramento’s local anchors has a history of doing stories focused on local events that involve high schools. AB 1992 is a perfect fit since it addresses pre-sports physicals. This reporter happens to be an Oakland Raiders fan and as luck would have it, the Raiders team chiropractor is a CCA member and has volunteered to testify in committee. We’re hoping the reporter will see the issue as news worthy. I’ll keep you all posted of course.
More Legislation On The Horizon
Our Legislative Action Committee has also reviewed a bevy of bills to determine if CCA should support or oppose those bills. This process starts with Monica Miller, our contract lobbyist, reading EVERY bill introduced in the legislature. Using her sixteen plus years of experience representing CCA, Monica flags the bills that will or might impact chiropractic. She and I go through those bills and make recommendations to support, oppose, watch, support if amended etc.
Our sixteen member Legislative Action Committee then peruses the bills, and recommendations and we engage in the process of determining CCA’s position. Once that part of the process is complete, Michelle and I draft letters declaring CCA’s position on the bills and distribute the letters to the appropriate legislators and committee staff. As you can see, this is an arduous process. Keep in mind, at the end of the legislative session CCA will produce its second annual legislative scorecard. If you haven’t had a chance to view last year’s inaugural scorecard, click here. These bills will determine in large part how legislators will fare on our scorecard.
I want to thank all our volunteer doctors for giving so much time from their families, practices and lives to contribute so much to the end product. Even the Corner is a product of half a dozen people. I tell people all the time that I didn’t come out of the box as me, my wife has been working on my end product for 37 years. She’ll tell you I’m a work in progress. At the end of the day, it may take a village to raise a child, but at CCA it takes a dedicated team willing to make sacrifices to enhance and protect chiropractic in California.
That’s all the news that’s fit to print, and some that probably isn’t…for now.
©2016 California Chiropractic Association. All rights reserved. Please do not disseminate in part or whole without prior permission. Questions or permission to disseminate? Contact Cris Forsyth at email@example.com.
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